This is Not a Fashion Story: Taking Chances, Breaking Rules, and Being a Boss in the Big City (Hardcover)

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New York Times Bestseller

“We Wore What's Danielle Bernstein Is Giving Us the Modern-Day Sex and the City With New Memoir"—E!

A revealing (in more ways than one) tell-all from Long Island girl-turned-international fashion influencer, designer, CEO, and tech entrepreneur Danielle Bernstein, the creative genius behind the hit style platform @WeWoreWhat.

Danielle Bernstein spent her youth shopping at discount department stores, getting boozy in suburban backyards and proposing marriage to every boy she dated. By age nineteen, she was a college dropout living in a West Village shoebox with three roommates and only six months to prove that her blog, @WeWoreWhat, could become a full blown career… or else board the train back to her mom’s house.

Flash forward ten years. Danielle is more than a famed influencer with over two million followers. She’s also a bonafide business woman—a CEO, tech founder and fashion designer whose living a dream lifestyle that includes all-expense-paid luxury travel to Paris and Positano, skipping the velvet rope, and controlling her own destiny.

Despite these successes, Danielle has never been your typical play-by-the-rules fashionista. She disrupted the fashion industry using her own playbook—one that she’s finally ready to share with you, her readers.

This Is Not A Fashion Story is the down and dirty tale of how a Long Island-born teenager became one of the most recognizable names in fashion. It’s a story that proves success isn’t about a college degree or how rich your parents are. It’s about trusting your gut, knowing when to take risks and fighting to get what you want in life, love and business. But above all it’s the story of how a young girl made in the concrete jungle that is New York City—and how you can too.

About the Author


Danielle Bernstein is the founder of world-renowned fashion blog @WeWoreWhat. The platform, which she launched in 2010, now boasts more than two million followers on Instagram alone. In addition to her success as an influencer, Bernstein was recognized by Forbes “30 Under 30” at just 24-years-old. She has also launched multiple companies—including tech startup MOE and clothing brand Shop WeWoreWhat.

Praise For…


"If you don’t already know Danielle Bernstein, you will now. This book introduces a force of nature—a style queen, business woman and innovator. Readers will love unraveling her secrets (and her tips for success) in this fascinating story of a young fashionista gone rogue." —Candace Bushnell, author, Is There Still Sex in the City, Sex and the City, Lipstick Jungle, The Carrie Diaries


"Danielle Bernstein’s story isn’t just about fashion, it’s about being a next-generation influencer, entrepreneur, and all-around disruptor. And lucky for us, she’s sharing all her secrets in this book!" —Daniela Pierre-Bravo, Co-author of Earn-It!


"Danielle is an entrepreneurial force whose business and creative savvy has been instrumental in redefining an industry. The insights she shares around blazing her own trail are as instructive as they are inspiring." —Moira Forbes, Forbes Media


“The 27 lessons that fill the pages of This is Not a Fashion Story serve as a playbook for any woman looking to take risks, go after her dreams, and not only break the rules, but rewrite them in the process.”  —Forbes


"Just consider her (Danielle Bernstein) Carrie Bradshaw with a charitable conscience". —E! Magazine
Product Details
ISBN: 9781641120173
ISBN-10: 1641120177
Publisher: Vertel Publishing
Publication Date: May 12th, 2020
Pages: 256